In Brief

14 May, 2010

Pier pressurePermission has been granted for an off-licence close to the new pier development in the seaside town of Weston-super-Mare, despite opposition from local traders. North Somerset Council approved the conversion of the former Beach Bistro restaurantto a shop selling alcohol, rejecting fears that it could lead to antisocial behaviour on the seafront. Weston’s pier is being rebuilt after being destroyed by a fire in 2008.

Teacher’s podTeacher’s is promoting its blended Scotch category with a podcast which is available to download at teacherswhiskyuk.com. Presented by Teacher’s masterblender Robert Hicks, the five-minute podcast explores the brand’s history, production process and taste.

Murcia wine tastingWines from Spain’s Murcia region will be showcased at the Taste the Real Monastrell tastings in Edinburgh on June 8, and in Manchester on June 10. Wine writer and broadcaster John Radford will discuss the wines, along with winemakers from the region. Visit winesfrommurcia.com for further information.

Sol goes DutchHeineken has completed its acquisition?of the Mexican brewer Femsa, after clearing all regulatory hurdles. The business, whose brands include Dos Equis and Sol, will be integrated into Heineken Americas.

Anniversary labelsThe new-look Wine Rack chain has a bricks and mortar retail exclusive on bottles bearing three limited-edition art labels, produced to mark the 150th anniversary of Campari. The 1-litre bottles are selling for £17.50 and feature works by art collective Avaf, Tobias Rehberger (pictured above) and Vanessa Beecroft. The limited-edition bottles are also being sold through online specialist drinks retailers.

Percy Fox recruits Percy Fox has appointed Rachel O’Shea marketing manager for the company’s agencies and international division. Simon Trace joins as business sector manager for wholesale in the newly created route-to-market team, designed to give a bespoke service to the wholesale sector.

Smirnoff beats rivalsSmirnoff has been named the most powerful wine and spirits brand in the world in the Power 100 report, produced by brand valuation agency Intangible Business. Johnnie Walker was second and Bacardi third, with Gallo the highest-ranked wine brand at number 14.




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