Enter the spirits world
Published:  14 May, 2010

Distil will retain its separate entrance and identity this year, despite joining wine exhibitors in Excel’s newly extended South Hall. “The opportunity to move Distil adds even more value for spirits participants but it will remain a standalone event that will benefit from specific crossover points with the wine fair,” says event director James Murray. Now in its third year, the spirits fair will boast a new layout designed to encourage better flow of traffic around the individual stands.

Sacred Spirits Gin will be joined at Distil by new Sacred Spirits Vodka, produced at Ian Hart’s microdistillery in Highgate, north London. Sacred Gin contains 12 botanicals, including Boswellia sacra – a type of frankincense – from which the brand name is derived. The vodka is produced in the same way and flavoured with spices cubeb, nutmeg and frankincense. Hart will be at the show to introduce mixologists to his new range of botanical distillates and give them the opportunity to create their own bespoke gins. Stand C31??Cognac producer ABK6 will be launching its range of ABK6 Single Estate Cognacs. The three-strong range encompasses Pure Single VS, Grand Cru VSOP and Family Reserve XO. Stand B22?Global Premium Brands SA will celebrate the launch of super-premium Gin Mare with an on-stand competition to identify its signature Mediterranean botanicals.

Visitors’ correct answers will be entered into a draw to win a weekend for two in Barcelona, incorporating a visit to Gin Mare’s distillery. The winner will be announced on May 20 at stand C70.

Burlington Drinks will showcase a range of value spirits designed to meet entry-level price in the UK and internationally. Additions to the range include 35% abv Carcelli Black Sambuca, which has an infusion of liquorice to give a twist to the traditional Italian aniseed liqueur base. New packaging will be unveiled for the Ron Calados white and dark rums, as well as Aberdour Piper Scotch Whisky. The full existing range will be available to taste. Stand A32??Hayman Distillers will launch Hayman’s Sloe Gin, made with wild English sloe berries. Hayman’s will also showcase other gins in its portfolio, including Hayman’s London Dry Gin, Hayman’s Old Tom Gin, and Hayman’s 1820 Gin Liqueur. Stand A32??The subject of an upcoming documentary film – How to Re-Establish a Vodka Empire – Zorokovich 1917 Vodka was recently revived by the great-grandson of the original distiller, nearly 100 years after the Ukrainian distillery was seized by the Bolsheviks. Documentary creator Optimistic Productions will celebrate the vodka’s heritage at its stand, which will be decorated in manuscript pages “reflecting the journey of discovery that led Dan Edelstyn to his great-grandfather’s distillery”. Visitors will be able to sample this revived vodka brand while watching re-enactments of the Bolshevik Revolution. Stand A20??Casa Armando Guillermo Prieto will showcase its range of Kosher-certified Mezcal including Zignum Reposado, Zignum Platinum, El Senorio Joven, El Senorio Reposado, and El Senorio Extra Reposado. Stand A2??A range of POS materials aimed at both off and on-trade will be on display at Bourbon Communications’ stand, including bottle coolers, ice buckets, menu holders, stirrers and pitchers, all of which can be branded with a company’s or retailer’s name. A new addition to the collection is the Flower Bottle Cooler, incorporating holders for a bottle and stemmed glasses. Stand C72??Sputnik vodka will be unveiling its revamped look. Changes include a taller, more slender bottle made of clear glass and new-look labels to give the brand an increased premium feel. Stand C37

?Asti-based Perlino Optima will present a range of traditional Italian liqueurs, including a Sambuca flavoured with star anise distillate, Vermouth Classico, made from a Moscato base and flavoured with herbs and spices from around the globe, and Limoncello O’Sole, flavoured with Mediterranean lemon peel. Stand C30??Tequila Corralejo will showcase its portfolio, including 100% agave tequilas Grand Corralejo, Resposado, Anejo and Blanco Corralejo. Stand B20??Natur Andino will launch what it claims is the world’s first five-times-distilled fruit-based vodka. Vorsch is made in Argentina from 100% distilled fermented fruit. The portfolio also includes a premium Malbec Spirit, which is 100% natural and made from fermented distilled Malbec grapes. Stand B36??Billed as “the drink that’s so cool, it’s hot”, is Namida Wasabi Spirit. Triple distilled and four-times filtered, the drink’s New Zealand-based creators claim it is “the world’s only integrated wasabi spirit”. Stand C35




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