Wolf Blass Yellow Label Sparkling Rosé aims to capitalise on the growing popularity of sparkling rosé. The sub-category is currently growing at 16% year-on-year, according to Nielsen figures for the 12 months to March 20.
Yellow Label has less than 12g per litre of sugar and is a blend of Pinot Noir, Chardonnay, Shiraz and Pinot Meunier. It will retail for £9.99.
Neil Barker, UK commercial director for Foster’s EMEA, said: “Wolf Blass Yellow Label Sparkling Brut is currently the fastest-growing Australian sparkling wine on the market so we are confident the sparkling rosé will be equally successful.
“Branded sparkling wine is a must-stock for all retailers but especially during the key summer sales period.”