In brief

14 May, 2010

l Herefordshire’s Wye Valley brewery has launched a stout to celebrate its 25th anniversary. Head brewer Jimmy Swan has created Dorothy Goodbody’s Imperial Stout, with an abv of 7%.

Warwickshire brewer Purity has confirmed it will be the official beer supplier for the Moseley Folk Festival for the third consecutive year. The three-day music event takes place in Moseley Park, Birmingham, on September 3-5. Purity will serve its three award-winning beers, Mad Goose, Pure UBU and Pure Gold, as well as its imported brands Veltins Pilsner and Bernard lager.

WKD will be making 50,000 cases of 15-for-12 WKD Core cider available to independent retailers over the coming months. The promotional stock will be obtainable exclusively via the cash and carry and wholesale sector, and will be supported by national mailshots. Each promotional case will also include a free WKD Core POS kit for retailers to use in store and a voucher for money off a future case purchase of the 4.5% abv apple cider.

Corona is looking to strengthen its ties with “chic, fashion-conscious adults” with a new sponsorship deal this summer as the official beer of Clothes Show London. Starting on June 25, the show will last three days at Earls Court. There will be a Corona-branded beach with real sand, DJs and catwalk models unveiling the latest trends in beachwear.

Increased sales of Budweiser have boosted A-B Inbev UK’s fortunes in the first quarter of 2010, according to the global brewing giant. The company reported beer volumes up 1.3% in the UK for the three months to March 31. The brewer, whose brands include Stella Artois, Beck’s and Budweiser, said it had outperformed the market in the UK. Budweiser volumes grew 40% in the quarter, mostly in the off-trade, due to its sponsorship of this summer’s World Cup.

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