Speckled Hen and Dave renew links

14 May, 2010

Suffolk brewer Greene King is giving a push to Old Speckled Hen with the launch of a new ad campaign on TV channel Dave.

The campaign forms part of a £3.6 million support package for the beer this year and more than 20 new ads have been created.

Footballing nuns, giant rabbits and a woman eating locusts are the latest stars in the ads, in a deal which has been renewed for a second year.

“Dave is the UK’s fastest-growing channel and has an audience of one of the highest proportions of beer drinkers of any non-sports TV channel,” said Neil Jardine, Greene King’s take home and export director.

“Our target has always been to increase the penetration of Old Speckled Hen, and the witty banter of Dave is a very obvious fit in personality. The opportunity for growth remains, and this collaboration with Dave is a perfect platform to reach a larger audience.”

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