Brand owner Halewood International will be investing heavily in the brand this summer with a burst of press and in-store advertising.
Caribbean Twist will also benefit from sampling to 150,000 consumers during a 15-week national roadshow, which runs until September.
Halewood predicts the brand will directly reach 1.25 million consumers through targeted leaflet distribution, as well as benefiting from major media support which will be seen by around 20 million consumers.
Brand manager Hannah Blackburn said: “The focus for Caribbean Twist is to grow distribution and awareness of the brand. The affiliation with the Gastro Alfresco campaign and National BBQ Week allows us to reach both the consumer and the off-trade successfully.”