In brief

14 May, 2010

Robinsons squash has renewed its contract with the Wimbledon Championships, ensuring it remains the official still soft drinks supplier until 2015. The partnership celebrates its 75th anniversary this year.

The UK distribution of Clan pipe tobaccos will revert to brand owner Scandinavian Tobacco Group in July, after a 20-year stewardship with JTI. STG said the decision forms part of the group’s global strategy to represent its own brands in key markets.

Nestlé has extended its range of kingsize singles with the launch of Kit Kat Chunky Caramel Duo, capitalising on the success of Kit Kat Chunky Caramel last year. Nestlé said the kingsize singles sector was now worth £94 million and growing 13% year-on-year.

FIFA has chosen Powerade as the pitchside drink available during the 2010 World Cup. The sponsorship forms part of Powerade’s first global integrated marketing campaign, which includes an online experience depicting what happens inside the human body during different physical and mental scenarios while on the pitch.

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So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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