Royals gets the on-pack flags out

14 May, 2010

British American Tobacco has unveiled a new limited edition pack for Royals.

The packs, available until mid-August, are wrapped in flags.

The temporary design will appear on all six SKUs as well as multipacks.

BAT will also introduce the slogan “loud and proud”.

Brand manager Henry Lewis said: “The finest Virginia cigarette retains the same blend consumers have come to recognise, only repackaged in a more distinctive design.”

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know