Wicked Pig spots gap in the market
Published:  14 May, 2010

Wicked Pig is a new pork snack from Tulip which will roll out this summer.

Available in a microwave-ready pack, the “pork-based sausage snack” can be eaten hot or cold and comes in a 42g bag (rrp 59p) and 100g bag (rrp £1).

To support the launch, Wicked Pig is sponsoring new web TV channel Sty TV, which provides “uncultural commentary on everything from news and sports, to cooking and gaming” and will conduct a search for the next big comedy double act.

The snack comes in four flavours – Firecracker Chilli, Southern Fried, Sweet & Sour and Hog Roast.

According to a Wicked Pig spokesperson, only 30% of households buy meat snacks, which creates a real opportunity in a category currently worth £65 million and growing 15% year on year.

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