Drive for Cherry Vimto this summer

14 May, 2010

Vimto’s new cherry flavour is being promoted with a summer marketing push.

The Seriously Mixed Up Fruit campaign will air on TV and online during replays of Hollyoaks, Glee and Big Brother, while the brand’s new cherry twin characters – Les Cherries – will feature in a nationwide radio campaign.

Cherry Vimto will also sponsor the Big Top 40 national music chart show. A sampling programme will complement the campaign.

“Vimto has had a fantastic year, growing by more than 28%,” said senior brand manager Emma Hunt.

“To ensure this continues, we’re increasing our marketing investment by 20% to drive awareness and trial of Vimto and new Cherry Vimto over the crucial summer trading period.”

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know