Shoppers pay more for wine says WSTA

20 May, 2010

More consumers are willing to spend over £7 on a bottle of wine according to the results of a survey for the Wine & Spirit Trade Association.

The poll, carried out by Wine Intelligence showed that 13% of regular wine drinkers now spend over £7, compared with just 10% a year ago.

The number of wine drinkers buying Pinot Grigio has increased from 43% three years ago to 56% today, while Chardonnay shoppers dropped from 71% to 63% of the total.

There’s also been a shift from white to rosé drinking.

The survey showed a shift in consumption from on- to off-trade, with 12% saying they don’t buy wine in pubs and restaurants compared with 9% the same time last year.

WSTA chief executive Jeremy Beadles said: “The figures suggest that while consumers may be going out less they are spending more on a bottle of wine to drink at home.

“No doubt some of this stems from price increases driven by tax and other factors, but it also fits into a pattern of consumers enjoying wine at home with a meal instead of going out.”

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