Shoppers pay more for wine says WSTA

20 May, 2010

More consumers are willing to spend over £7 on a bottle of wine according to the results of a survey for the Wine & Spirit Trade Association.

The poll, carried out by Wine Intelligence showed that 13% of regular wine drinkers now spend over £7, compared with just 10% a year ago.

The number of wine drinkers buying Pinot Grigio has increased from 43% three years ago to 56% today, while Chardonnay shoppers dropped from 71% to 63% of the total.

There’s also been a shift from white to rosé drinking.

The survey showed a shift in consumption from on- to off-trade, with 12% saying they don’t buy wine in pubs and restaurants compared with 9% the same time last year.

WSTA chief executive Jeremy Beadles said: “The figures suggest that while consumers may be going out less they are spending more on a bottle of wine to drink at home.

“No doubt some of this stems from price increases driven by tax and other factors, but it also fits into a pattern of consumers enjoying wine at home with a meal instead of going out.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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