Molson Coors to back WRAP project

19 March, 2010

Molson Coors UK has become the first brewer to sign up to a new protocol on the sustainable use of resources under the auspices of WRAP.

The Carling brewer has backed the Courtauld Commitment Two, a project to persuade manufacturers to move away from weight-based targets on packaging waste to a broader, sustainable use of resources over the life cycle of products through the whole supply chain.

Molson Coors’ supply chain director Martin Thomas said: “We believe this is not only the right thing to do, but makes great commercial sense.

“Our customers are increasingly telling us that the environment is becoming ever more important to them and to UK beer drinkers.

“We continue to explore opportunities to reduce the environmental impact of packaging, from when the barley arrives at our maltings, right up to the moment the beer is poured into the glass.”?Meanwhile the brewer is introducing a new cold-activated can for Coors Light and backing the brand with TV advertising.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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