Bombardier updates canned offering

19 March, 2010

Wells Bombardier has relaunched its can to bring it into line with the rest of the range.

Bedford brewer Wells and Young’s is hoping the ale’s “high-impact can” will give superior shelf stand-out and premium positioning in the run-up to St George’s Day on April 23.

In a new move, the word “bitter” has been changed to “beer” to help with consumer understanding of the category.

Chris Lewis, marketing director, said: “We have conducted research which shows drinkers get confused by the different terminology for beer and we want to make it easier for existing and new drinkers.

“The striking new can stands proud on the shelf because of the Bombardier shield and a much more prominent Drink of England logo.”?




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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