Bombardier updates canned offering

19 March, 2010

Wells Bombardier has relaunched its can to bring it into line with the rest of the range.

Bedford brewer Wells and Young’s is hoping the ale’s “high-impact can” will give superior shelf stand-out and premium positioning in the run-up to St George’s Day on April 23.

In a new move, the word “bitter” has been changed to “beer” to help with consumer understanding of the category.

Chris Lewis, marketing director, said: “We have conducted research which shows drinkers get confused by the different terminology for beer and we want to make it easier for existing and new drinkers.

“The striking new can stands proud on the shelf because of the Bombardier shield and a much more prominent Drink of England logo.”?




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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