St Helier taps into shandy market

19 March, 2010

Intercontinental Brands is breaking into the shandy market with the launch of two products.

It is launching two variants in the St Helier portfolio, a 3.5% abv lager and lemonade, and lager and ginger beer, both with an rrp of £1.69 for a 50cl bottle.

Managing director John Mills told OLN: “Shandy hasn’t been reinvented for some time. It taps into the trend for people wanting a lower abv. They want refreshment and some alcohol.”?St Helier is also continuing NPD in its cider range and has announced the launch of a Cherry with Pear cider and Blackcurrant with Pear cider.

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