A new perry-based drink aimed at women claims to combine the “sessionability” of premium cider or beer with the “sociability and sophistication” of wine. Carnaby Brown is a blend of perry and Muscat and has an abv of 5.5%. It’s available in 75cl Bordeaux-style bottles with an rrp of £3.79 per bottle.
The Society of Independent Brewers has elected Keith Bott as its new chairman. The managing director of Titanic took up the position after Wye Valley’s Peter Amor stood down from the role he held for three years. SIBA has also brought in a new design award for its Brewing Business Awards 2010. Member brewers will be rewarded for the best designs for bottle labels and POS.