Doritos will makes someone a star

19 March, 2010

A new Doritos initiative is asking amateur filmmakers to make their own Doritos ad, with the winner picking up £200,000 and “30 seconds of fame”.

The winner of the on-pack promotion, entitled King of Ads, will air on national TV throughout June and July, with the shortlisted ads featuring on Channel 4 shows in June.

The campaign will be supported by the introduction of new Watch it, Love it, Share it packs in May. All Doritos products will carry the promotion.




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