Montana takes up TV spotMontana New Zealand wine will be advertised on TV in April. The campaign will appear on ITV, Channel 4, Sky, E4 and More 4 around popular programmes including Coronation Street, Grand Designs and Jamie at Home. There will be another burst of ads later in the year.
Thwaites gains listingsLancashire brewer Thwaites has gained two national listings for its Wainwright ale in Sainsbury’s and Tesco.
It is also running a competition offering consumers the chance to win £3,000 if they find can find the location of a golden Wainwright bottle.
Corona sponsors film festival?Corona is sponsoring Viva, Manchester’s Spanish and Latin American film festival. The festival, now in its 16th year, runs until March 27 at the Cornerhouse international centre for contemporary visual arts.
PLB in new logistics dealLondon City Bond has won a contract to handle the logistics for wine agency PLB. Stock will be stored at the LCB war?ehouse in Barking, Essex, and will be supplied to off-trade national account customers.
Minister addresses alcohol fraud?Organised crime is playing a “significant” role in alcohol fraud, a government minister has admitted. Exchequer Secretary Sarah McCarthy-Fry said the government did not know exactly how much alcohol fraud could be attributed to organised criminal gangs. But she added: “HMRC assessments suggest organised criminality has become a significant element in the fraud.