Hallgarten shakes up its selection

05 March, 2010

Hallgarten Druitt has announced a number of changes to its portfolio after buying out Novum Wines.

The takeover brought 220 new wines into Hallgarten’s stable, including Greek producers Gaia and Biblia Chora and India’s Sula Vineyards.

The agency has also added wines from Doña Paula in Mendoza, Carmen and Oveja Negra in Chile and a new own-label brand, Viña Edmara.

The Languedoc range has been restructured and new wines added from Burgundy and Alsace, while the Italian portfolio has been strengthened with additions from Puglia.

Hallgarten is working with a producer from Western Australia for the first time this year, Stirling Rocks?, which, it says provides good-value, high-quality wines.

Novum Wines’ offices and delivery arrangements will remain the same for the moment?, and all its staff have been offered positions with Hallgarten Druitt.

Hallgarten Druitt’s commercial director, Andrew Bewes, said: “The acquisition reinforces our determination to continue our growth in a dynamic way in a difficult market.”




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