Alcohol education push

05 March, 2010

Two leading drinks compa?nies have launched campaigns to encourage parents to play a more active role in their children’s alcohol education.

A Pernod Ricard initiative will include online and press ads in the Times, Telegraph, Mail on Sunday and News of the World, plus social media activity on websites including Facebook, Yahoo, Schools Net and ivillage.

SAB Miller’s Open the Facts campaign will run through its own Talking Alcohol website and be publicised through Facebook, Twitter and You Tube.

The Pernod ads highlight the excuses commonly used by parents to justify under-age drinking among their children.

A recent study by the Department for Children, Schools & Families found that three?-quarters of 11 to 15? year? olds said they would prefer to get information about alcohol from their parents.

Pernod’s chief executive Jean-Manuel Spriet said: “The drinks industry? must continue to promote responsible drinking. We understand the role we have to play in this matter, but consumers also have a role when it comes to educating their children about alcohol?.”??




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter