Blackthorn’s £2m poster campaign

05 March, 2010

Gaymer is spending £2 million on a multi?media marketing campaign for Blackthorn.

It shows images of things that make people feel uncomfortable, such as socks being worn with sandals, with the word “Thorned” across them. The advertising will appear on London Underground sites from March 29 as well as on sports and entertainment websites.

Meanwhile Gaymer has urged off-licences to chill ciders. New research showed 74% of cider drinkers buy for consumption within four hours, so advertising the cider offering and keeping it chilled is “key for retailers to unlock sales”.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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