Blackthorn’s £2m poster campaign

05 March, 2010

Gaymer is spending £2 million on a multi?media marketing campaign for Blackthorn.

It shows images of things that make people feel uncomfortable, such as socks being worn with sandals, with the word “Thorned” across them. The advertising will appear on London Underground sites from March 29 as well as on sports and entertainment websites.

Meanwhile Gaymer has urged off-licences to chill ciders. New research showed 74% of cider drinkers buy for consumption within four hours, so advertising the cider offering and keeping it chilled is “key for retailers to unlock sales”.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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