Only three drinks companies have supported the on-pack recycling label scheme,
aunched last April by the British Retail Consortium? and support?ed by WRAP.
A-B Inbev, Molson Coors and Hallgarten Druitt are backing the venture, which labels packaging types as either “widely recycled”, “check local recycling” or “not currently recycled”.
WRAP’s Joshua Sharman said: “We are keen to secure more drinks business sign-ups. It’s not complicated and is a revenue neutral scheme. It takes about 10 minutes to join and download the labels.”?He said research showed consumers were “increasingly frustrated” that they don’t know which packaging can be recycled.
“They are looking for clear and consistent on-pack guidance?,” he added.