Purity Brewing is to be the official drinks sponsor of the Flatpack Festival – a series of film and music events to be held in Birmingham from March 23 to 28. Purity’s Pure U?BU ale and Veltins lager will be served in hospitality at venues, as well as in customer bars at some venues.
A pear cider with a football-themed pack is being launched by new company? United Beers. United pear cider will be packed in 50cl bottles, 20 to a case, and has an abv of 4.5%. The company plans to launch a lager at the end of March as part of a push behind football-themed products in World Cup year.