In brief

05 March, 2010

l Former Scottish & Newcastle chairman Sir Brian Stewart has joined Magners firm C&C Group as non-executive director and chairman designate. He will take over as non-executive chairman from Tony O’Brien, who is retiring in August. Stewart will join former S&N executives John Dunsmore, Stephen Glancey and Kenny Neison in senior C&C roles.

Purity Brewing is to be the official drinks sponsor of the Flatpack Festival – a series of film and music events to be held in Birmingham from March 23 to 28. Purity’s Pure U?BU ale and Veltins lager will be served in hospitality at venues, as well as in customer bars at some venues.

A pear cider with a football-themed pack is being launched by new company? United Beers. United pear cider will be packed in 50cl bottles, 20 to a case, and has an abv of 4.5%. The company plans to launch a lager at the end of March as part of a push behind football-themed products in World Cup year.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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