Heineken reports on brand growth

05 March, 2010

Better pricing and an improved brand mix offset lower beer volumes in the UK market, the Heineken group said in a report on its financial performance for 2009.

Foster’s grew 2.6% after implementing a new marketing campaign and wider distribution, while continued growth in the cider market led to an overall increase of 7.2% in sales of Strongbow.

The cider brand was also helped by launches in the South African and Dutch markets, said Heineken.

The group delivered organic net profit growth of 18%, to €1.1 billion, on a slight decrease in revenue.

Chief executive officer Jean-Fran?çois van Boxmeer said: “Strong pricing delivered stable revenues that compensated for lower volumes.

“We will continue to invest in the growth of our brands? – particularly Heineken.”??In the UK, the Heineken brand is to benefit from a digital campaign offering consumers the chance to win a holiday to Brazil in May, to watch the Heineken-sponsored UEFA Champions League final in the home of “samba football”.

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know