Sun Lik lager finds strength in redesign

05 March, 2010

Shepherd Neame has changed the bottle colour for its Sun Lik lager from green to brown.

The change coincides with the introduction of a new look 24-bottle case featuring a golden dragon on a background of red, white and black.

Sun Lik – the Hong Kong version of the San Miguel brand that originated in the Philippines – also has a new website with a dim sum guide, a Chinese phrase? book and information on the Sun Lik powerboat racing teams.

Brand manager Oliver Scott said: “The brown glass means the gold label appears stronger, achieving much greater impact and standing out more from the supermarket shelf.

“In a sense, we are going back to our roots as the brown bottle mirrors the original San Miguel stein bottle used in Hong Kong.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter