Halewood signals importance of spirits with new brands

05 March, 2010

Halewood International is rolling out four new brands in a bid to capture a bigger slice of the spirits market.

Don Cruzado tequila, Di Cassini sambuca, Ponticelli and Peach Amore are the latest additions to the company’s portfolio.

Don Cruzado, described as “a full-bodied Mexican tequila made with the hearts from ripe agaves”, will be available immediately. Italian sambuca Di Cassini is due to be launched at the end of March along with a 22% abv sambuca-style drink called Ponticelli.

“With a lower abv than traditional sambuca, Ponticelli will offer consumers a lighter alternative to authentic sambucas, and will be available at a credit-crunching price,” a spokesman said.

Peach-flavoured schnapps-style drink Peach Amore will also be launched in the off-trade and will be positioned as an alternative ingredient for long drinks and summer cocktails.

Nigel Tarn, senior brand manager for beers, cider and spirits, said: “The growth in the spirits market has come at a time when we’re looking to enhance our portfolio. We feel these new drinks will match demand from our off and on-trade customers.”?Last year Halewood added Whitley Neill gin, Lamb’s Spiced rum and Lamb’s white rum to its portfolio.?

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