The sponsorship deal will be backed by a global marketing campaign that includes print, outdoor and digital ads, social media activity and the launch of a limited-edition bottle, ahead of the film’s release on May 28.
Off-trade promotions will feature signature Skyy vodka cocktails inspired by the film.
Bob Kunze-Concewitz, chief executive of Gruppo Campari, said: “Sex & the City helped to define sophisticated cocktail culture around the world.
That tradition will continue as Skyy teams with Warner Bros to give fans another reason to celebrate friendship, fashion and ‘cocktail couture’.”??