Silk Cut 20s given textured new look

05 March, 2010

JTI has revamp?ed the packaging for Silk Cut.

Packs of Silk Cut Purple, Blue and Silver 20s will be available this month in a limited-edition cellophane wrap, before the clear-wrap packs that fully display the new look go on-shelf in April.

The redesign gives the low-tar brand “a more modern look and feel”, according to JTI.

Head of communications Jeremy Blackburn added: “The new textured design reinforces Silk Cut’s premium status in the UK and ensures it will continue to provide retailers with a valuable source of profit.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter