Silk Cut 20s given textured new look

05 March, 2010

JTI has revamp?ed the packaging for Silk Cut.

Packs of Silk Cut Purple, Blue and Silver 20s will be available this month in a limited-edition cellophane wrap, before the clear-wrap packs that fully display the new look go on-shelf in April.

The redesign gives the low-tar brand “a more modern look and feel”, according to JTI.

Head of communications Jeremy Blackburn added: “The new textured design reinforces Silk Cut’s premium status in the UK and ensures it will continue to provide retailers with a valuable source of profit.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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