Silk Cut 20s given textured new look

05 March, 2010

JTI has revamp?ed the packaging for Silk Cut.

Packs of Silk Cut Purple, Blue and Silver 20s will be available this month in a limited-edition cellophane wrap, before the clear-wrap packs that fully display the new look go on-shelf in April.

The redesign gives the low-tar brand “a more modern look and feel”, according to JTI.

Head of communications Jeremy Blackburn added: “The new textured design reinforces Silk Cut’s premium status in the UK and ensures it will continue to provide retailers with a valuable source of profit.”

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