Brothers aims to revitalise apple cider

05 March, 2010

Brothers Cider is venturing into the apple cider market and hopes to invigorate a sub-sector it believes has taken a back seat to pear and flavoured ciders.

Its Bittersweet Apple brand is 5.5% abv and “high in tannin but low in acidity”, according to the company. It is available in 50cl bottles and 10 x 25cl stubby packs.

Managing director Matthew Showering said he felt it was time “?to take our fast-growing brand and inject some excite-?ment into the apple cider marketplace”.

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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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