Brothers aims to revitalise apple cider

05 March, 2010

Brothers Cider is venturing into the apple cider market and hopes to invigorate a sub-sector it believes has taken a back seat to pear and flavoured ciders.

Its Bittersweet Apple brand is 5.5% abv and “high in tannin but low in acidity”, according to the company. It is available in 50cl bottles and 10 x 25cl stubby packs.

Managing director Matthew Showering said he felt it was time “?to take our fast-growing brand and inject some excite-?ment into the apple cider marketplace”.

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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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