Tesco backs ban on below-cost pricing

21 May, 2010

Tesco has backed the government’s proposed ban on below cost selling of alcohol and says it would support moves to bring in minimum pricing.

The retailer has also said it will put units on the front of bottles of own-label alcoholic drinks.

Lucy Neville-Rolfe, Tesco’s executive director for corporate and legal affairs, said: “We know from our customers that they want us to help address the issue of low coast alcohol which they feel fuels the anti-social behaviour and disorder which affects so many communities.

“Pricing controls can only be effective if they apply to all alcohol retailers and the only way that can happen is through government taking the lead.

“We acknowledge that our own sales of alcohol might be impacted if these measures have the desired effect of helping to reduce harmful drinking, then it will be worth it.”

Tesco said it would move unit labelling from back to front labels on all own-label and would work with suppliers to develop this as an industry-wide standard.

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