LIWF audience remains ‘solid’

28 May, 2010

The 30th London International Wine Fair and Distil has been hailed a success by organiser Brintex, despite visitor numbers dipping slightly from last year.

The final visitor attendance figure stood at 13,693, down 1% from 2009. Of those visitors, 23% were from overseas, up 1% on last year.

Event director James Murray said: “It’s extraordinary to have welcomed more international visitors this year, despite the travel problems that many experienced, and our UK audience has remained very solid in the face of a shrinking market and declining numbers of retailers.”?Neil Barker, Foster’s EMEA business and commercial director for the UK, said: “We were very pleased with both the quantity and quality of attendees, and used the show as a platform to engage with key customers and distributors both from the UK and across Europe.”?A spokeswoman added Foster’s was still evaluating whether it would return next year but there was a “strong feeling within the business that we will”.

Next year’s event will run from May 17-19 at Excel in London’s Docklands.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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