Extra chance to win Argentina trip of a lifetime
Published:  28 May, 2010

Off Licence News has extended the deadline for retailers to enter its competition to win a trip to Argentina, running in association with the country’s generic wine body.

To coincide with the bi-centenary of Argentina’s independence, Wines of Argentina and OLN are looking for the top independent merchants championing the country’s wines in the UK.

To be in with a chance of winning one of five trips to Argentina, merchants must run an in-store promotion around the country’s wines during October.

Retailers will be given all they need to carry out the promotion and those interested in taking part need to complete and return a form, available by emailing lee.sharkey@william-reed.co.uk or writing to OLN and Wines of Argentina: Argentina Goes Independent Competition, William Reed Business Media, Broadfield Park, Crawley, West Sussex RH11 9RT.

Forms must be returned by June 15, after which a shortlist of retailers will be chosen to take part.

The selected merchants will be invited to attend a series of masterclasses to help them learn more about the wines and receive a selection of gold and trophy-winning wines from the Argentina Wine Awards 2010, plus POS material.

A second round after the promotion will determine five winners, based on the success and flair of their in-store activity.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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