Australia tastings push

28 May, 2010

Australia’s First Families of Wine has held tastings and masterclasses for independent retailers and consumers in the UK in a bid to raise its profile.

The group was set up to showcase examples of varietal and regional wines and comprises 12 family-run wineries: Brown Brothers, Campbells, d’Arenberg, De Bortoli, Henschke, Howard Park, Jim Barry, McWilliam’s, Tahbilk, Wakefield, Tyrrell’s and Yalumba.

Yalumba’s Robert Hill Smith told OLN: “It’s about provenance, regionality and diversity and we’re trying to build a voice around those messages. It’s a collaborative approach and is totally quality-driven – we hope to bring life to what we do on a daily basis to consumers.”

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