Wine industry needs ‘coalition’ to make the most of rosé

28 May, 2010

A senior member of Tesco’s wine team has called for an industry “coalition” to develop a protocol for labelling rosé wine.

Product development manager James Griswood said there was concern that consumers were being left to gamble on flavour when buying rosé because many labels carry inadequate information.

Griswood told a seminar, hosted by OLN and Wines of Navarra, at last week’s London International Wine Fair that failure to address the matter could undermine future development of the category.

“As an industry we’re not telling people what they’re drinking,” he said. “The fixture has wines that are dry and sweet but we don’t tell customers which is which.

“I’d like to call for an industry standard where everyone has a uniform approach to labelling. If the Conservatives and Liberal Democrats can work as one I’m sure we in the wine trade can put something together.”?Marks & Spencer winemaker Jo Ahearne MW said: “We’ve started the coalition already because we have an indication of all our wines’ sweetness or dryness.” But she said other factors had to come into play in buying decisions: “People are going to be drinking it, not looking at analytical data.”

Analysis, page 13




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