“It’s a good move because they certainly cause us some problems. With below-cost deals I would be better off buying my stock from the supermarkets than through normal channels. We’re all in the same market and we should all be given a chance to compete on a level playing field.”?Denise Miles?Selsey Off-licence?Selsey, West Sussex??“Obviously it’s a step into the unknown. It’s got to be a good thing if it stops the supermarkets from doing so many stupid promotions – that’s got to work for the independents. I certainly can’t afford to sell anything below cost. The problem is that I seriously can’t see how it’s going to work. If it’s minimum pricing, who’s going to measure how many units are in drinks and what price should apply? If it’s based on cost, who’s going to define what cost is?”?Tony Oakes?The Dram?Sheffield
It’s a fantastic move for the industry but it was needed a long time ago. The trouble with supermarket deals is they focus the issue of binge-drinking on the independents as well, even though we’re not the cause. A lot of binge-drinkers can’t afford to go into an off-licence – it’s the supermarkets where they can get what they want cheaper. It will help us compete with the big stores – they’ve become greedy with the number of deals they’re putting on.”?Jeanette Hughes?Jen’s Tipples?Southsea, Hampshire??“The principle is right, but how you implement it, I can’t imagine. A lot of the big players request marketing fees which subsidise the cost anyway, so would you have to include that? Two years ago, Dom Perignon was on sale in one supermarket at £60, which was blatantly below cost, but at the cheaper end it’s a difficult equation. Australia has been giving the stuff away lately just to stay on the shelves.”?Neil Bingham?Beaconsfield Wine Cellars?Beaconsfield, Buckinghamshire?