In Brief?

28 May, 2010

Bourbon in status fightBourbon distillers are fighting a bill in the US congress which they say could remove the spirit’s legally defined status. The Kentucky Distillers Association is concerned about a measure to drop national “standards of identity” and let individual states decide which liquids, labels and bottle standards should qualify to use the term “Bourbon”. The spirit has been a legally defined “distinctive product of the US” since 1964.

Malibu’s limited art attackLimited-edition bottles of Malibu are being listed by Tesco, Sainsbury’s, Bargain Booze and Londis. Malibu By U has turned the brand’s white bottle into a blank canvas to encourage consumers to create their own labels. The Malibu logo has been muted into a “metallic shimmer” to provide the base for designs.

‘Booze Asbo’ woman re-offendsA Midlands woman who was banned from all licensed premises in the UK has been fined £100, plus costs of £85 and a £15 victim surcharge, after breaking the order. Laura Hall of Bromsgrove, Worcestershire, was arrested after police spotted her sitting on a town centre wall drinking lager, and appeared before Redditch magistrates. The court heard she had shouted to the police officer: “I want to go to the f***ing offie and get some beer.”??Cobra’s veggie link-upCobra Beer has linked up with the Vegetarian Society in a promotion for National Vegetarian Week. The beer is listing veggie curry recipes created by Vivek Singh, executive chef of London’s Cinnamon Club restaurant, in a bid to persuade consumers to swap chicken korma for a vegetarian alternative. Cobra Beer has Vegetarian Society accreditation.

Co-op’s diamond opportunityThe Co-op has teamed up with Wines of South Africa to offer consumers the chance to win one of 50 half-carat diamonds. Selected South African wines will carry neck collars with competition details from June 16 to July 6, during the World Cup, which South Africa is hosting.

?Annandale distillery rebornA scheme to bring the Annandale distillery in Scotland’s Lowland regions to life, more than 90 years after it closed, has been approved by Dumfries & Galloway Council. It will be only the sixth active whisky plant in the region and the private owners hope to attract 25,000 visitors a year.

Call for smuggling clampdownThe Association of Convenience Stores has said a clampdown on rogue traders should be a primary Budget concern for the new Chancellor. Chief executive James Lowman said: “We need a new strategy to clamp down on illegal tobacco and alcohol sales. The Chancellor must explore every option for tackling the deficit before imposing greater costs through taxation. The number one priority should be the £5 billion in lost revenue through smuggled tobacco and alcohol.”??

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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