Portugal made easy with new labelling

28 May, 2010

Portuguese wine brand Tagus Creek has been relaunched with new packaging aimed at making consumers more aware of the native grape variety content.

The brand will also be one of the first from Portugal to carry Braille labels and a QR (quick response) code – a two-dimensional barcode that takes consumers directly to internet content about the wine when scanned with a mobile phone.

Roque Cunha, global sales manager at producer Falua, said: “It’s tough selling Portuguese wines in the UK because there are a lot of unknown regions and grape varieties, so the new design makes it simpler for the consumer. The aim has been to make the varieties stand out and make it clear what they are.”?The company hopes the QR codes will help it communicate more information about its wine to consumers and attract younger wine drinkers who may be more comfortable with the technology.

Cunha said: “Portugal has wines that other countries can’t make and we need to make sure consumers are aware of that.”

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