Recession-beating soft drinks to grow
Published:  28 May, 2010

Britvic is promising more product launches in soft drinks as the market returns to growth after the recession.

The company reported an 11% increase in sales of carbonates in Great Britain in the 28 weeks

to April 11, and a 5.5% increase in still soft drinks.

Overall group operating profit was up 27.6% at £40.7 million on sales of £505 million.

Chief executive Paul Moody said: “A strong GB innovation pipeline is currently being launched, which is anticipated to add between 1% and 2% to the top line over a full-year period.”?Recent launches from Britvic – whose core brands are Pepsi, 7Up and Robinsons – include Fruit Shoot My 5, J2O White Blend and Mountain Dew Energy.

Moody added: “We saw sustained market growth in GB, and recent conditions across the wider marker have continued to demonstrate elements of recovery.

“Trading in the early weeks of the second half have been robust.”

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