Super lagers are still selling well

28 May, 2010

Q Whatís the latest on superstrength lagers? I still sell as many as ever but I hear sales are collapsing.

A Maybe not quite collapsing, but the category has seen better days. According to Nielsen figures for the year to March 20, market leader Carlsberg Special Brew was down 6% in the off-trade in value terms, and volumes declined by 7%. Tennentís Super sales fell by 17% over the same period, and volumes by 11%.

The sector is bracing itself for George Osborneís forthcoming emergency Budget, following the Conservativesí manifesto pledge to target strong lagers with duty increases.

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Is blended Scotch overshadowed by single malt in retailers?

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