Bulmers launches summer campaign

28 May, 2010

Heineken UK is launching a major outdoor campaign for its Bulmers Summer Blend cider.

The national six-sheet poster campaign will appear outside a number of key stockists of the limited edition 56.8cl bottle.

The company said the bright posters reinforced the brand’s seasonal offering.

Brand manager Doug Cook said: “The start of summer is the perfect time to launch the poster campaign. Summer Blend offers a lighter flavour and is perfect for the warm, sunny days that the UK will, hopefully, enjoy over the next few months.”?Bulmers Summer Blend is the first in a series of limited edition flavours.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter