Bulmers launches summer campaign

28 May, 2010

Heineken UK is launching a major outdoor campaign for its Bulmers Summer Blend cider.

The national six-sheet poster campaign will appear outside a number of key stockists of the limited edition 56.8cl bottle.

The company said the bright posters reinforced the brand’s seasonal offering.

Brand manager Doug Cook said: “The start of summer is the perfect time to launch the poster campaign. Summer Blend offers a lighter flavour and is perfect for the warm, sunny days that the UK will, hopefully, enjoy over the next few months.”?Bulmers Summer Blend is the first in a series of limited edition flavours.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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