Bulmers launches summer campaign

28 May, 2010

Heineken UK is launching a major outdoor campaign for its Bulmers Summer Blend cider.

The national six-sheet poster campaign will appear outside a number of key stockists of the limited edition 56.8cl bottle.

The company said the bright posters reinforced the brand’s seasonal offering.

Brand manager Doug Cook said: “The start of summer is the perfect time to launch the poster campaign. Summer Blend offers a lighter flavour and is perfect for the warm, sunny days that the UK will, hopefully, enjoy over the next few months.”?Bulmers Summer Blend is the first in a series of limited edition flavours.

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