A complimentary 5cl bottle of Ardmore Traditional Cask will be attached to each bottle of Teacherís during June and July in selected Sainsburyís, Morrisonís and Tesco stores.
Ardmore is the fingerprint malt used in Teacherís, which contains 45% malt whisky and is made up of at least 34 other single malts from all over Scotland.
Janette Peat, brand manager for Teacherís and Ardmore at Maxxium UK, said: ďThis promotion aims to educate consumers about the special relationship between Teacherís and Ardmore.
ďArdmore is an intriguing proposition for any malt connoisseur and a step up from mainstream malts. By offering consumers the chance to try Ardmore, we aim to reinforce the quality credentials of Teacherís blended Scotch whisky and drive awareness, trial and re-purchase of Ardmore among a wide audience.Ē