Walkers Flavour Cup goes on tour

28 May, 2010

Walkers’ Flavour Cup promotion is targeting retailers in a nationwide tour of selected wholesale depots.

During the tour, which runs until July, retailers will be able to sample 15 internationally inspired crisp flavours, which are going “bag-to-bag in the special flavour tournament”.

Special deals and a competition to win stock will run throughout the tournament and experts will advise how to drive sales.

“The Flavour Cup promotion is off to a fantastic start, with sales already exceeding our expectations,” said Jon Kyle, Walkers’ impulse sales director.

The Flavour Cup coincides with Walkers’ celebrity advertising campaign which hit TV screens earlier this month.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter