The launch of Brambles will be supported by sampling, online activity and POS.
There are two versions of the pear cider-based drink, a white and a rosé.
The ciders have an ABV of 5.5% and are packaged in a 75cl glass bottle, in bid to appeal to rosé wine drinkers and consumers of RTDs.
They will retail at around £2.99 a bottle in the off-trade.
Richard Clark, head of innovation at Halewood, said: “The young adult generation are now moving away from RTDs and looking for something new, fruity and refreshing to move on to.”