Halewood launches Brambles cider

27 May, 2010

Halewood International is launching an over-ice fruit cider targeted at 25 to 45-year-old women.

The launch of Brambles will be supported by sampling, online activity and POS.

There are two versions of the pear cider-based drink, a white and a rosé.

The ciders have an ABV of 5.5% and are packaged in a 75cl glass bottle, in bid to appeal to rosé wine drinkers and consumers of RTDs.

They will retail at around £2.99 a bottle in the off-trade.

Richard Clark, head of innovation at Halewood, said: “The young adult generation are now moving away from RTDs and looking for something new, fruity and refreshing to move on to.”

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