Ten trips are up for grabs when consumers buy a bottle of the Chilean wine, which was launched last September and will benefit from a £1 million marketing package this year.
According to the latest Nielsen figures, Chile is the fastest growing country, with sales up by 27% to £457 million.
Stephen Loftus, director of innovation at Constellation, said: “After just six months in the market, Gran Tierra has sold over a million bottles making it one of our most successful wine launches. This on-pack promotion features on 750,000 bottles and will be supported by a national outdoor 6-sheet advertising campaign, point-of-sale and tailored incentives across the impulse channel. The continuing growth and popularity of Chilean wines in the UK, plus this exciting promotion, gives retailers a great reason to increase the focus on their Chilean wine range in store.”
Gran Tierra is also being extended into bag-in-box format this summer in an exclusive deal with Asda.