A panel of judges will then pick seven winning independents from across the country who will travel to Chile in 2011. The seven winners - and 20 runners up - will also be awarded a £500 cash prize.
Michael Cox, Wines of Chile’s UK director, said: “These are exciting times for Chile and the diversity of style and variety Chilean wines offer, combined with exceptional value for money, is proving to be a God-send for enlightened independent wine retailers. This promotion will help them realise that Chile really is the natural choice."
Independents will be given a range of PoS material to help them run their in-store activity, including posters, corkscrews, carrier bags, bunting and maps.
Retailers must register to take part by 16 July.
For more information, email firstname.lastname@example.org.