Eduardo Flores said the new venture hoped eventually to gain official funding, but was currently operating as a private company importing a small number of wines from the Baja California region in north west Mexico.
He said the region has a Mediterranean climate and is seeing a winemaking boom among producers using French, Italian and Spanish grapes.
“I started by trying to create a body to represent all the wineries in Mexico but this shifted to getting two or three wineries to start the project,” he said. “When the other wineries see how it’s working it will shift to being a more generic body.”?He said there were now around 70 wineries in Baja California – a figure that had doubled over the past decade.
Flores believes Mexico now produces international-quality wine which has potential in the UK market. In this year’s International Wine Challenge, Mexico picked up three bronze medals and eight wines were commended.
This year Jancis Robinson MW praised Mexico’s progress, claiming she “saw real evidence of a winemaking culture that truly represents the wines’ origins”.