Rekorderlig adds Wild BerriesSwedish cider brand Rekorderlig has launched a Wild Berries fruit cider. The new flavour, which is aimed at women, is available in 50cl glass bottles and has an abv of 4%. Kieron Barton, managing director of importer Chilli Marketing, said the new flavour would “add an extra dimension to our consumer offering”.
Virgin positive about futureVirgin Wines managing director Jay Wright said he’s positive about the future of the online business despite Dragon’s Den star Peter Jones entering the sector with Gondola Wines. “It’s a very different business model as it is based on selling established brands,” said Wright. “We look for wines from small independent producers that aren’t readily available.” Wright said he was looking to recruit up to 100,000 new customers a year. “The online market is growing and 40% of the UK public still haven’t bought online,” he said.