Dawson joins M&S Wine Direct

11 June, 2010

Emma Dawson has joined Marks & Spencer as buyer in the online wine business M&S Wine Direct.

Dawson previously spent six years at Sainsbury’s in wine and ecommerce.

BWS category manager Andrew Bird said: “With her passion for product and extensive commercial experience of the worlds of wine and digital media, Emma will be a key part of M&S’s strategy to grow our wine ecommerce business over the months and years ahead.”?Dawson won the Derouet Jameson scholarship in last year’s Wine & Spirit Education Trust Diploma exam, which she will use to part-fund her MW course.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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