Finlandia’s biggest UK ad campaign

11 June, 2010

What is being billed as the biggest-ever UK marketing campaign for Finlandia vodka has been launched by Bacardi Brown-Forman Brands.

The Midnight Sun campaign will include print ads, POS, off-trade display units, pallet-wraps and in-store activity.

The campaign is centred around the Midnight Sun celebrations that take place each year in the brand’s native Finland.

The campaign will include the brand’s own 36-hour festivities for 250 guests from around the world in late June.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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