González Byass?seeks new brands

11 June, 2010

The UK arm of González Byass is on the hunt for new agencies after a deal to distribute Champagne house Jacquart’s portfolio collapsed.

Marketing director Jeremy Rockett said the company was looking to take on more “premium brands with like-minded companies”, and said the search wasn’t limited to Champagne.

Rockett told OLN: “González Byass UK has to build its agency business, although it’s not looking to have a telephone book of brands. The deal [with Champagne Jacquart] fell apart, we walked away. We’ll move on to the next thing.”?The sherry firm has unveiled Tio Pepe En Rama to celebrate its 175th anniversary. Rockett described the new fino, which is made without fining or clarification, as “Tio Pepe on steroids”.

Just 175 cases have been made to mark the anniversary, with bottles retailing for £11.99.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter