Wine takes pole position

11 June, 2010

The third OLN Growth Brands Report is dominated once again by wine, with a total of 15

making up the 25 fastest-growing names. But, for the first time, a beer brand has topped the charts.

Last year Stella Artois 4% was too new to qualify for a place but we looked into the crystal ball and identified it as one to watch.

Indeed, this year the lager has recorded a tremendous sales increase of 130% and has claimed the number one spot as 2010’s highest flier. It’s now worth £64 million – not bad, considering it was only launched a couple of years ago.

Our list of the names creating a buzz in the drinks aisles will give retailers a pointer on what’s important to stock.

It was compiled from exclusive Nielsen data, based on the performances of the 100 bestselling off-trade drinks brands.

It compares sales values in the 12 months to March 2010 with the same period the previous year.

Alongside the 15 wine brands, there are five spirits, four beers and just one cider. Unfortunately, there are no ales listed in this year’s report but in what’s been such a tough year for the trade, it’s great to see so many brands bucking the economic downturn to deliver some very impressive performances.

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Is blended Scotch overshadowed by single malt in retailers?

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